OpenAI Weaponizes Price Cuts to Seize Coding Work from Anthropic

OpenAI is aggressively undercutting Anthropic with steep discounts on its API pricing, winning back enterprise customers and market share in AI-powered coding. At Rippling, the human-resources software company, OpenAI's share of coding workloads jumped from 16 percent to 52 percent, while Anthropic's share fell from 57 to 18 percent, according to reporting by The Information. The shift illustrates OpenAI's willingness to sacrifice margin for market dominance as it faces intensifying competition from both Anthropic and Chinese rivals offering dramatically cheaper models.