Breaking

Musk says Grok will call Imagine as a tool for media generation

July 8, 2026 at 19:32 EDT

AI Agents
Media Generation
Foundation Models

Elon Musk said that xAI's chat and agent foundation, "Grok," will be able to autonomously call its image and video generation tool "Imagine" as a tool in agentic mode. The planned integration is currently under development.

In Development · xAI

Grok Will Call "Imagine" as a Tool in Agentic Mode

xAI is building an integration that lets Grok autonomously invoke its Imagine image & video generator — merging code generation and visual generation inside one agent flow. Still at the "coming soon" stage, with no date, pricing, or benchmarks disclosed.

100 tok/s

Grok 4.3 generation speed

Context length (tokens)

TBA

Integration timing (undisclosed)

Token pricing — output costs 2× the input

Grok 4.3, per million tokens

$1.25

Input

$2.50

Output

One agent flow, four steps

Plan

→

Generate
image · video · code

→

Edit

→

Revise

Applied to roughly one-minute videos, comic sets, and product stories — Grok itself invokes Imagine via tool calling.

What developers value

Asset generation, iteration & code in one flow
Small teams shipping polished games fast
Image-composition workflows worked "surprisingly well"

Room for improvement

Consistency across long projects
Quality vs. rivals like Sora and Kling
Full assessment awaits official release

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