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Google Flow Highlights Reusable Characters for Video Continuity

October 29, 2026 at 11:29 EDT

Media Generation

Google Flow is spotlighting a reusable character workflow for multi-scene video: creators can save a character's visual reference and voice, then call the named profile in later prompts. The feature targets a persistent production challenge—keeping the same identity recognizable from one generated clip to the next.

October 29, 2026 · Google Flow

One saved character. Many scenes.

A reusable profile carries a character's visual reference and voice into later prompts. It can reduce repeated setup, while generated scenes still need a continuity check.

A 7-scene promo in about 15 minutes

One creator's hands-on test produced a one-minute cut. Each block represents one scene.

scenes

The reported workflow took roughly 15 minutes. Some details still shifted between clips, so a person had to review the result.

Reference images anchor the profile

Flow accepts one or two generated or uploaded images for a character.

minimum

maximum

Both columns use the same unit: reference images. The profile also holds a name and a selected or custom voice.

Create once, call it again

Build the look

Describe the character and add a reference image.

→

Add voice

Choose a preset voice or create a custom one.

→

Reuse by name

Type @Name in a later prompt to call the profile.

Workflow gain

A saved profile keeps visual and voice references together for later generations.

Review still matters

Creator testing found changes in hair and glasses, so scene continuity still needs a human eye.

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