Meta Opens Muse AI Agent to Third-Party Developers, Enabling Custom Connectors and Competitive Platform Launch

Meta has launched Muse Connectors, a platform enabling developers and businesses to build custom integrations for its new personal AI agent, signaling a major competitive move in the emerging "app store war" for AI-powered agents. The announcement comes alongside Muse's general launch in the US, making Meta the latest company to offer a practical AI assistant capable of taking autonomous action on users' behalf—from booking travel and sending emails to making purchases.