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Meta Releases Its First Image-Generation Model, Muse Image, on Instagram and WhatsApp

  • Media Generation
  • Foundation Models
  • Sales & Business

On July 7, 2026, Meta began rolling out Muse Image, the first dedicated image-generation AI model built by Meta Superintelligence Labs (MSL), across its Meta AI chatbot, Instagram and WhatsApp. Alongside text-to-image generation, the model supports editing existing images and blending multiple photos, and is set to expand to Facebook, Messenger and the Advantage+ ad tools, with separate access for advertisers (Bloomberg).

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