Apple CEO Tim Cook signaled that price increases for the iPhone, Mac, and iPad are "unavoidable," citing soaring memory chip prices driven by AI demand. Speaking to the Wall Street Journal, Cook said the situation is unsustainable and that despite efforts to absorb costs, the company will have to pass them on to customers. While he did not specify which products or when, the iPhone 17 lineup, due in September 2026, is reported to be the most exposed.
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