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Amazon in Advanced Talks to Acquire Israeli AI Firm Decart for $7 Billion

October 11, 2026 at 17:40 EDT

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Amazon is in negotiations to acquire Decart AI, an Israeli artificial intelligence startup specializing in real-time video generation, in a deal valued at approximately $7 billion, the Wall Street Journal reported on October 11, 2026. The potential transaction marks a significant expansion of Amazon's artificial intelligence strategy and follows months of competitive interest from other major AI players in the fast-moving generative video market.

October 2026 · Amazon

Amazon Bids $7 Billion for Real-Time AI Video Startup

Amazon negotiates acquisition of Decart AI, an Israeli startup specializing in real-time video generation and cross-chip AI optimization.

Acquisition Price

$7B

May 2026 Valuation

$4B

Key Facts

Founded: Late 2023 by Israeli intelligence veterans
Total funding: $153 million raised to date
Technology: Real-time video generation and cross-chip AI optimization
Developers: 100,000+ building on Decart's Lucy model

Strategic Context

The $7 billion price more than doubles Decart's May 2026 valuation, reflecting the high strategic value of AI chip optimization software. Anthropic previously explored acquiring Decart at ~$6 billion before the deal fell through, and Amazon's interest underscores the competitive intensity in real-time AI video generation.

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