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Meta Muse and xAI Grok Erode OpenAI's Market Leadership as AI Agent Race Intensifies

  • Foundation Models
  • AI Agents
  • Sales & Business

Meta's rapid consumer AI agent launch and xAI's cost-competitive model release are reshaping the generative AI market, with OpenAI's market share declining sharply to third place. The competitive landscape shifted dramatically in September 2026 as Meta deployed Muse as a standalone personal AI agent capable of autonomous task execution—from shopping and email to form-filling and booking—while xAI released Grok 4.7, a frontier-class model priced significantly below OpenAI's offerings.

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