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Meta Launches Muse Image, Referencing Public Instagram Photos by Default

  • Media Generation
  • Foundation Models
  • Policy & Regulation

On July 7, 2026, Meta unveiled Muse Image, the first image-generation model from Meta Superintelligence Labs (MSL), rolling it out in the Meta AI app and Instagram Stories (US), among others. The feature lets users tag a public Instagram account's username in a prompt to generate AI images using that account's public photos as a visual reference, and public profiles are enabled by default — a point that has drawn scrutiny.

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