Italian PM Meloni Files for Voice Trademark to Guard Against AI Deepfakes

Italian Prime Minister Giorgia Meloni has submitted an application to the European Union Intellectual Property Office (EUIPO) to register her voice as a sound trademark, aiming to establish legal protections against unauthorized AI-generated deepfakes. Filed on October 5, 2026, the application includes a four-second audio recording in which Meloni repeats the Italian phrase "Io sono Giorgia" ("I am Giorgia") twice—a reference to both her 2021 autobiography and a defining political rally declaration from 2019.