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CMR Study Finds 71% of Young Indian Smartphone Users Actively Use Generative AI Features

July 14, 2026 at 23:23 EDT

Sales & Business
Foundation Models

A new survey from CyberMedia Research (CMR) finds that 71% of young Indian smartphone users now tap generative AI features several times a week, signaling a shift of on-device AI from a marketing add-on to a core part of the daily mobile experience.

CMR Smartphone AI Pulse 2026 · India

On-device AI goes mainstream for young India

A survey of 2,000+ smartphone users aged 18–35 across eight cities finds generative AI has shifted from a marketing add-on to a core part of daily mobile life — with 71% tapping AI features several times a week.

71%

use generative AI several times a week

77%

actively use AI photography features

49%

are heavy users (5+ AI features)

Regular AI use: young India vs. elsewhere

Share of AI-aware users who engage regularly. Each block ≈ 10 percentage points.

71%

Young urban India

48%

Elsewhere (prior study)

Uptake among young urban Indians runs well ahead of the softer, mixed reaction seen in earlier global research.

What drives a purchase now

Trust in data handling has climbed to the top of the decision list — ahead of performance and camera.

Transparent data handling82%

Performance78%

Camera quality70%

AI features68%

AI as a purchase factor

72%

Gen Z

65%

Millennials

How usage differs

66%

women — AI camera tools

42%

men — productivity uses

The next battleground isn't launching more AI features — it's earning user confidence in how those features handle personal data.

61% say on-device processing improves responsiveness and privacy · 68% see the chipset as key to AI (83% among Gen Z) · a ~41% "moderate" segment remains untapped.

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