Meta Prepares Watermelon AI Model and Hatch Agent Platform for Consumer Monetization Push

Meta is gearing up to launch two major products designed to monetize its massive AI infrastructure investments: the Watermelon AI model scheduled for October 2026 and the Hatch consumer agent platform set to debut in August or September. According to internal documents reported by The Information, Watermelon represents Meta's next-generation flagship foundation model, built by Meta Superintelligence Labs under chief AI officer Alexandr Wang and trained with approximately ten times the computational resources used for its predecessor, Muse Spark.