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Anxiety Over AI and a Frozen Job Market Fuels Rise of 'Blue-Collar' Influencers Promoting the Trades

  • Recruiting & HR
  • Sales & Business

A precarious job market for new graduates and mounting anxiety over artificial intelligence are driving a boom in social-media creators who champion welding, plumbing and carpentry as future-proof careers. The shift, documented by Bloomberg in a July 17 feature, has turned skilled manual labor into unlikely aspirational content for a generation weighing whether a college degree still guarantees a stable white-collar path.

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