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Meta's Muse Outpaces ChatGPT's Early Mobile Launch in the U.S. and Canada, Appfigures Estimates Show

September 21, 2026 at 15:25 EDT

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Meta's personal AI agent Muse has pulled ahead of ChatGPT's early mobile debut in the U.S. and Canada by third-party estimates, with 1.8 million iOS downloads over its first 12 days versus ChatGPT's 1.3 million in the comparable launch window. The early lead suggests Meta's distribution muscle is giving its first mass-market agent a faster consumer start than the chatbot era's breakout app.

September 21, 2026 · Meta

Muse jumps ahead in the agent race

In its first 12 days, Muse outpaced ChatGPT's comparable early mobile launch in the U.S. and Canada on downloads and daily use, while privacy and platform access remain the pressure points.

1.8M

Muse iOS downloads in the U.S. and Canada

642K

Muse U.S. mobile daily active users

2.8M

Total installs across platforms in 12 days

95%+

Muse users who also use Facebook

First 12 days: iOS downloads

Same region, same launch window: U.S. and Canada.

1.8M

Muse

1.3M

ChatGPT

Daily use gap

U.S. mobile daily active users at the same point after launch.

642K

Muse

231K

ChatGPT

What is working

Users are testing practical delegation: purchases, reservations, forms, bill checks, grocery planning, and other chores that benefit from an agent that can act.

What is unresolved

Sensitive data access, purchase approvals, media errors, and retailer pushback are now part of the adoption test.

Trust becomes the product

The launch shows fast demand for personal agents, but durable use depends on whether people and platforms let them operate inside high-stakes workflows.

Scoped approvalsCredential isolationPlatform access

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