Breaking

Google DeepMind and A24 Form Research Pact on Filmmaking AI, With $75M Google Investment

July 3, 2026 at 10:40 EDT

Media Generation
Funding & M&A
Foundation Models

Google DeepMind on June 22, 2026 announced a multi-year research partnership with independent film studio A24 to jointly develop new AI-powered workflows and techniques for filmmaking, alongside a reported $75 million investment by Google in A24.

First-of-its-kind · Google DeepMind × A24

Google bets $75M on AI's future in Hollywood — and A24 takes a "seat at the table"

DeepMind and indie studio A24 launch a long-term research partnership to build "creator-led" filmmaking tools — sparking both hope and a fierce "sold out" backlash.

~$75M

Google's investment in A24

Non-
exclusive

Deal structure — no lock-in

Access to A24's content library or data granted to Google

Deal at a glance

Investment

About $75 million

Structure

Non-exclusive

Data access

Google does not access A24's library

Focus

Behind-the-scenes workflow tools

Release timing

Undecided — research phase

The "creator-led" loop

A24 filmmakers on the production floor

→

Feedback shapes DeepMind's tools

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New storytelling tools, humans keep final control

The pitch

Not about cheaper, faster AI — but discovering new storytelling possibilities. A24 says the deal secures a "seat at the table" to shape AI from the creators' side.

The backlash

Critics and fans call it "selling out" the indie brand — sharpened by the irony that a key A24 director had just publicly called generative AI harmful.

Still just research. No product or model names, no benchmarks, no availability, no timeline — the collaboration remains at an early R&D stage as the debate over AI's role in filmmaking continues.

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