Meta Muse surpasses ChatGPT's early adoption as AI agent transforms productivity and commerce

Meta has found an unlikely foothold in the AI race with Muse, a personal AI agent that achieved 1.8 million downloads in its first 12 days—outpacing ChatGPT's 1.3 million in the same period—as it leverages Meta's distribution muscle and a more practical focus on daily workflows. Announced in September 2026, Muse represents a strategic pivot from Meta's earlier struggles with AI image generation, which drew privacy criticism, toward autonomous agents that handle concrete tasks: subscription cancellation, shopping, email management, and Mac desktop control.