Meta and EssilorLuxottica on June 23, 2026 launched Meta Glasses, an own-brand line of smart glasses dropping the Ray-Ban name and starting at $299. The sharp price cut marks a bid to take AI-equipped eyewear mainstream. According to CNBC and Reuters, the new line differs from the existing Ray-Ban Meta and Oakley Meta models, positioned instead as a Meta-branded entry tier.
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