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OpenAI Looks to Repackage Its Agents as SpaceX and Meta Push Always-On Assistants

September 21, 2026 at 16:01 EDT

AI Agents

OpenAI is weighing a consumer response to always-on personal assistants from SpaceX and Meta, and is looking at repackaging agent technology it already has in ChatGPT and Codex rather than building a new system from scratch. The contest is no longer about which chatbot answers a question well. It is about software that can keep working in the background for hours or days.

Sep 21, 2026 · Personal agents

OpenAI is late to assistants that stay on the job

SpaceX’s Grok Bot and Meta’s Muse already act inside everyday apps for hours or days. OpenAI is looking at repackaging ChatGPT and Codex instead of starting over, and has not set a ship date.

What heavier access costs each month

Each block is $10. Column height is the price.

$20

Muse paid tier

$30

SuperGrok with Grok Bot

$100

Muse higher tier

The top Muse tier is five times the $20 plan and more than three times SuperGrok.

How the background assistant works

1 · Connect

Mail, calendar, shopping and work apps the person allows

→

2 · Keep working

Hours or days in the cloud, even if the phone or laptop is off

→

3 · Ask first

Pause before email, payment, transfers or data changes

What is landing

Muse logged about 730,000 downloads in roughly five days and led the U.S. free iPhone chart. Instinct had already passed 100,000 users. The jobs people hand over are booking, email and repeat workflows.

What still breaks trust

Meta says Muse will sometimes make mistakes. Sensitive actions need a human stop. The assistant also holds schedules, spending and private messages, and OpenAI’s own agent tools remain easy to miss.

OpenAI’s reply is a repackage, not a date

ChatGPT and Codex already run multi-step work, including some tasks that last days. A product people recognize as a personal assistant is still only under discussion.

Existing stack

ChatGPT and Codex

Since GPT-5

Built for long jobs

Public timeline

Not disclosed

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