Human Contact Remains Essential in Enterprise Sales, Says Synthesia CEO as AI Avatars Expand Training Role

Victor Riparbelli, CEO of AI video platform Synthesia, argues that human representatives will remain indispensable for major enterprise sales deals, even as artificial intelligence takes on an expanding role in sales training and customer engagement. Speaking at the intersection of rising AI capabilities and enterprise adoption trends, Riparbelli contends that the most valuable sales interactions—particularly in high-stakes enterprise contexts—require genuine human connection that AI cannot replicate.