Chinese podcast host Mizai has voluntarily licensed her voice for use in ByteDance apps, and an AI-generated version of her, her "AI twin," is now promoting products such as frying pans on TikTok while she continues to host her show.
Creator economy · AI likeness licensing
Podcast host Mizai licenses her AI twin for ByteDance apps
Mizai agreed to let her voice be licensed. A digital version of her now promotes products on TikTok while she keeps hosting her show.
HOW THE ARRANGEMENT WORKS
One host, two working versions of her
STEP 1
Mizai opts in and licenses her voice
→
STEP 2
An AI twin is created from her likeness
→
STEP 3
Twin promotes products such as frying pans on TikTok
Meanwhile: the human host continues broadcasting her show. The two run in parallel.
SUPPORTERS SAY
Creators can scale their output
Licensing lets creators earn from work they cannot personally deliver.
The creator opts in and shares in the commercial use of her digital double.
Consent-based deals contrast with the non-consensual replication that performers fear.
CRITICS AND LABOR ADVOCATES WARN
Consent under pressure has limits
Consent given under commercial pressure can leave limited control over the synthetic self.
Revocation, compensation and misuse clauses are often decisive.
Audiences may doubt whether a host truly endorses a product, and AI content must be clearly disclosed.
KEY DETAILS NOT YET CONFIRMED
The terms that will decide what this deal means
Financial terms
Pay and revenue split have not been disclosed.
Duration and scope
How long the license runs and what uses it covers are unknown.
How the model was built
Whether voice cloning or a video avatar is used, and how closely it matches her.
Approval and labeling
How each appearance is approved and disclosed to viewers.
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