Traffic to major U.S. news websites has fallen sharply from its 2024 high, adding urgency to publishers' fears that AI search is weakening the old bargain between search visibility and referral clicks. A recent analysis of Similarweb data found that the current ten largest U.S. news sites were down 32% from their July 2024 peak, while the current top 50 were down 37%, from 4.9 billion visits in July 2024 to 3.1 billion in July 2026.
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