Samsung Electronics has deployed ChatGPT Enterprise and OpenAI's coding agent Codex to employees worldwide. OpenAI describes it as one of its largest enterprise AI rollouts.
June 2026 · Samsung Electronics × OpenAI
Samsung Reverses Its ChatGPT Ban — and Goes All In
Three years after banning generative AI over a source-code leak, Samsung's DX Division is rolling out ChatGPT Enterprise and Codex to its workforce — one of OpenAI's largest enterprise deployments to date.
50,000+
Employees targeted in the global rollout
2,500
Staff in the ~2-month pilot phase
3
Vendors used: ChatGPT, Gemini, Claude
Pilot → Full deployment: scaling 20×
Access requires mandatory security training — all remaining staff by end of 2026.
ChatGPT Enterprise
Document creation · general work
Admin controls & higher usage limits
No training on customer data by default
Codex for Enterprise
Software development · agentic tasks
Plan / build / review workflows
Governance, auditability & privacy controls
From ban to rollout
May 2023
Generative AI banned after engineers leaked source code into consumer ChatGPT.
→
2025
Strategic partnership with OpenAI; Samsung SDS becomes first Korean reseller.
→
June 2026
Governed enterprise tiers go live across the DX Division workforce.
The reversal rests on swapping consumer tools for governed enterprise tiers plus mandatory training — making Samsung one of the first Korean firms to deploy generative AI at large scale.
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