Amazon Blocks Meta's Muse Shopping Agent as AI Bots Challenge Retail Ads
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Amazon.com Inc. blocked Meta Platforms Inc.'s Muse personal AI agent from shopping on Amazon.com after saying the bot lacked authorization, did not identify itself and posed privacy and security risks. The move, which began the night of Sept. 20, turns a consumer AI convenience feature into a fight over retail ads, checkout control and whether user-directed agents need permission from the platforms they visit.
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