Amazon has begun a limited beta rollout of a Hindi-language version of its generative AI assistant Alexa+ in India, sending invitations to selected users. Those invited are asked to submit a Hindi form by June 22, 2026, and will be notified when the Hindi (India) test experience becomes available. In its email, Amazon said it is building a new Alexa experience and that feedback is important to improving Alexa+, while warning in advance that the beta may produce bugs, inaccurate information, and mispronunciations lacking local nuance.
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