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Roblox Unveils Mobile-First 'Build' AI Tool and Adds Hindi as Its 17th Platform Language

July 21, 2026 at 10:05 EDT

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Roblox on July 16, 2026 introduced Build, a mobile-first, AI-powered creation tab that turns text prompts into playable games, and expanded Hindi support across its platform, marking a push to let anyone create without a PC or coding experience. The company detailed the release in its official newsroom, positioning the tools as an extension of its two-decade "You make the game" philosophy.

July 16, 2026 · Roblox

Type a Prompt, Get a Playable Game

Roblox unveils Build, a mobile-first, AI-powered creation tab that turns plain text into a full game — no PC and no coding required — while adding Hindi as its 17th supported language.

132M

Daily active users on the platform

17th

Language — Hindi — added across app, Creator Hub & Studio

Age-verified users in alpha; publish to ages 16+

From Prompt to Playable

One prompt generates gameplay, environments, characters, style and sound.

STEP 1

Type a text prompt in the mobile app

→

STEP 2

AI generates a basic playable experience

→

STEP 3

Open & refine on desktop Studio — shared backend

Guarding Against "AI Slop"

Discovery stays retention-based — ranking games by how well they keep players engaged, not by volume of output.

Alpha creations face an expanded review before entering the discovery pool

Global publishing to ages 16+ only after safety checks

Roadmap adds playtesting, analytics & experiment agents

ENTHUSIASTS SAY

Prompt-based creation could be revolutionary — accelerating prototyping and lowering barriers to entry for newcomers.

SKEPTICS WARN

A flood of low-quality games may follow; purely generated titles still need manual bug fixing and polish.

Rollout: Public alpha begins in New Zealand on July 28, 2026, then expands to more regions over the following months. A basic version is free, with paid options for power users.

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