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OpenAI Puts a $70 'ChatGPT Basketball' on Sale as It Expands Into Physical Goods

July 16, 2026 at 14:15 EDT

Sales & Business

OpenAI has begun selling a $70 rubber basketball branded with its ChatGPT logo through its official online store, an unusual foray into physical merchandise that has quickly become a talking point across the tech world.

Pause. Play. Prompt. · OpenAI Supply Co.

OpenAI Is Now Selling a $70 ChatGPT Basketball

A Size 7 rubber ball branded with the ChatGPT logo marks the company's first real push into physical merchandise — "a reminder that creativity doesn't just live on our screens."

$70

ChatGPT Basketball, sold direct on the Supply store

29.5"

Standard Size 7, 100% rubber, built for outdoor play

$230

Companion mini keyboard tied to Codex tooling

WHAT $70 BUYS YOU

1 ball

One rubber basketball

···

≈ tens of millions

of GPT-5 input tokens

The same spend that would run an enormous batch of AI usage now buys a lifestyle-branded rubber ball — a measure of how far OpenAI has moved from pure software.

THE UPSIDE

Some observers say they genuinely want one
Novelty is clearly part of the appeal
Rapid spread means it succeeded in generating conversation

THE SKEPTICISM

Reception skews toward memes and jokes
Unclear who the intended customer really is
Practical case for a $70 branded rubber ball is still murky

A viral curiosity, or a durable product line?

The ball anchors a work-life-balance campaign — step away from the screen, "the best ideas show up between open runs." Whether it lasts beyond the meme cycle remains to be seen.

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