People Inc.'s Vogel Says Trusted Brands Gain Value in the AI Era

Neil Vogel, CEO of U.S. media giant People Inc., argued at #AxiosHouse during Cannes Lions that trusted brands grow more valuable in the AI era. Vogel said that "in a world where things are increasingly fake and no one knows what's real and what's not real, the value of the brand is going to increase," emphasizing that a flood of AI-generated content lifts the relative worth of established media brands.