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Hyundai Unveils Atlas Robot at World Cup, Eyes 30,000 US Units a Year by 2028

  • Robotics
  • Manufacturing

On July 5, 2026, Hyundai Motor integrated Boston Dynamics' Atlas humanoid robot into a live FIFA World Cup 2026 Round of 16 match environment, showcasing it alongside its mass-production plans. During a halftime activation at the New York/New Jersey Stadium, Atlas recreated goal celebrations of prominent players and delivered the match ball to the referee. Hyundai framed the event as the first-ever integration of a humanoid robot into a live FIFA World Cup match environment and the first demonstration of the production version's real-world athletic capability. The company drove the effort as Official Robotics Partner.

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