Amazon Launches Alexa+ Conversational AI Assistant in India With Hindi Language Support

Amazon has launched Alexa+, its generative AI-powered conversational assistant, in India with native support for Hindi and Hinglish, marking the company's expansion of its upgraded voice platform to a market with over 600 million Hindi speakers. The new assistant, which rolled out in early access on September 16, 2026, represents a significant departure from traditional voice commands—Alexa+ can maintain context across longer conversations, handle complex multi-step tasks, and seamlessly switch between English and Hindi mid-conversation without requiring users to repeat wake words.