Genies Strikes Deal With UTA to Create AI Avatars of Hollywood Talent

Genies, the Los Angeles-based AI avatar company backed by Disney CEO Bob Iger, has signed a landmark agreement with United Talent Agency to develop interactive AI avatars of the agency's actors and talent. The partnership represents a major expansion of Genies' push into traditional entertainment representation, building on recent licensing deals with Major League Baseball and the NBA Players Association that have established the company's platform as a centerpiece for creating digital likenesses that can interact with fans.