On June 23, 2026, Meta unveiled "Meta Glasses," its first own-brand AI smart glasses, in partnership with EssilorLuxottica, with sales starting at $299. Unlike collaboration lines such as Ray-Ban Meta and Oakley Meta, these carry Meta's own brand and are pitched squarely at everyday wear. According to TechCrunch and Meta's official announcement, the lineup spans 26 styles built around three frame designs (MetaAdventurer, MetaFury, and MetaGlassesbyKylie, a collaboration with Kylie Jenner), with support for prescription lenses.
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