Meta Muse Selloff Hits Banks, Insurers and Travel Stocks as AI Agents Threaten Consumer Inertia
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Shares in several consumer-facing financial, insurance, travel and subscription businesses fell on Tuesday, September 22, as investors repriced companies that profit when customers do not comparison-shop, switch providers or cancel recurring charges. The move followed rapid early adoption of Meta’s Muse personal AI agent, which is designed to browse, fill out forms, negotiate, book travel and make purchases with user approval.
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