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Trump Orders the Executive Branch to Replace “Artificial Intelligence” With “Super Intelligence”

September 29, 2026 at 20:30 EDT

Policy & Regulation

President Donald Trump signed an executive order on September 29, 2026, telling federal agencies to drop “artificial intelligence” and “AI” in favor of “Super Intelligence” and “SI.” He has cast the change as a branding fix, arguing that “artificial” makes the technology sound fake, while the order says the new name better matches systems that do more than imitate human thinking.

September 29, 2026 · The White House

Agencies must say Super Intelligence, not AI

A new executive order swaps the name in executive-branch documents. The statute still describes the same systems, and a legal definition is due in 60 days.

60 days

To propose a federal definition of SI

61%

Of likely voters oppose new AI data centers

$5B+

Cited for the Genesis Mission

4 layers

Of oversight in the industry safety accord

Data-center opposition, drawn to scale

Column height is the share. The right column is the full scale, not a vote for data centers.

61%

Oppose new data centers

100%

Scale: all likely voters

A majority of likely voters oppose new AI data centers even as the government renames the technology.

From a speech to a binding agency rule

Sept. 22
UN speech adopts the name

→

Same day
Diplomats told to say SI

→

Sept. 29
Lunch and safety accord

→

60 days
Draft a legal definition

Why supporters back the wording

Allies are already saying SI. The order argues “super” fits tools that amplify human work rather than merely fake it. Trump says firms should police themselves, with prosecutors as a backstop, and that companies can make data centers locally popular.

Why critics say it misses the point

Researchers reserve superintelligence for a hypothetical system beyond humans, and say today’s tools are not there. Marketing scholars warn the name may sound more threatening and will not stick unless industry leaders use it. A new label does not settle jobs, safety, or data-center fights.

Same systems, narrower legal reach

Until Congress acts, SI means the technologies already covered by the federal AI statute.

• Executive branch, non-statutory documents only
• Past regulations, contracts, grants, and historical papers can stay
• Companies and other countries are not required to retire AI
• U.S.-China SI dialogue set for a next exchange by November 2026

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