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Meta unveils own-brand 'Meta Glasses' from $299 with Muse Spark

June 23, 2026 at 17:47 EDT

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Meta and EssilorLuxottica on June 23, 2026 announced Meta Glasses, a new AI smart-glasses collection under Meta's own brand. Starting at $299, the line works with Meta AI powered by Muse Spark from day one and spans 26 styles with prescription-lens support.

June 23, 2026 · Meta × EssilorLuxottica

"Meta Glasses" launch with Muse Spark AI built in — from $299

A standalone Meta-branded smart-glasses line, on sale the same day it was revealed. Optics-first design with prescription lenses, 26 styles, and Meta's new multimodal AI model on board from day one.

$299

Starting price, targeting everyday wearers

Styles across colors, lenses & frames

Live-translation languages added

Total battery life on the go

Device alone vs. device plus charging case — each block = 8 hours

8h+

on device

48h+

device + case

Meta Adventurer

Clean rectangular

Standard / Large sizes

Meta Fury

Bold frame

Statement look

Meta Glasses by Kylie

Slim oval

Kylie Jenner collaboration

The differentiator

"Muse Spark" — a multimodal reasoning model — is baked into Meta AI from day one.

Visual understanding Tool use Complex reasoning Dynamic Photo Pedestrian navigation

Praised

Lighter weight & better fashion appeal
Improved AI visual understanding
Convenient hands-free operation
Prescription lenses make them wearable daily

Cautioned

Inconsistent AI accuracy & occasional misinformation
Trouble reading fine text
Privacy of an always-present camera
Battery & wind-noise vary by environment

~7M

Related smart-glasses units reportedly sold in 2025 — building on the Ray-Ban Meta best-seller and the Meta–EssilorLuxottica partnership renewed in 2024.

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