Hollywood Reckons with AI Strategy at Bloomberg Screentime as Industry Leaders Seek Governance Framework

At its annual Screentime conference in Los Angeles this week, Hollywood grappled with artificial intelligence adoption, with studio executives and filmmakers acknowledging the industry lacks clear guidance on how to responsibly deploy generative AI tools. The two-day event—held September 30 through October 1, 2026—brought together moguls, celebrities, and entrepreneurs including Netflix Co-CEO Ted Sarandos, Disney President Dana Walden, and late-night host Conan O'Brien to debate the reshaping of creative workflows and business models as AI emerges as a larger force in entertainment.