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OpenAI Brings ChatGPT Ads to Japan, Opens Self-Serve Tool for SMBs

  • Sales & Business
  • AI Agents
  • Policy & Regulation

In June 2026, OpenAI launched interest-based advertising inside ChatGPT in Japan, and by late June made its self-serve "Ads Manager Beta" available to small and midsize businesses (SMBs) in the market. Ads appear during conversations but sit in a section separate from ChatGPT's answers and are clearly labeled as advertising.

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