Amazon Begins Invite-Only Hindi Beta of Alexa+ in India

Amazon has started testing a Hindi-language version of Alexa+, its new generative AI-powered conversational assistant, as an invite-only beta in India. According to an email seen by TechCrunch, Amazon is inviting select existing customers to join the "Alexa+ Beta programme in India" and asking them to submit a Hindi-language form by June 22, 2026. Participants will be notified once the test version of the Hindi (India) experience becomes available. The email also states that the beta is buggy and may provide inaccurate information or mispronounce local nuances. (TechCrunch)