Katzenberg and Sora Veteran Launch Startup to Commercialize OpenAI's Shuttered Video Model for Hollywood

Jeffrey Katzenberg and Bill Peebles, the former research lead at OpenAI's Sora division, have cofounded a startup aimed at reviving the discontinued Sora video model as a commercial product for filmmakers. The unnamed venture, which also includes Sujay Jaswa, the former chief financial officer of Dropbox, is currently negotiating with OpenAI to deeply customize and resell the technology to film studios. Under the terms being discussed, OpenAI would receive an undisclosed equity stake in the startup in exchange for licensing rights to modify and commercialize Sora.