The rapid advance of AI foundation models is making product-market fit far more fragile for enterprise software startups, pressuring founders to prove their tools can stay ahead of general-purpose models such as Anthropic's Claude and OpenAI's GPT series. The dynamic, laid out in a recent edition of The Information's Dealmaker newsletter, argues that the durability that once defined subscription software businesses is now in question as customers gain the ability to build their own applications with little engineering effort.
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