American Express Launches Intent Intelligence Framework to Secure AI Agent Purchases

American Express is introducing the Intent Intelligence Framework, a new security standard designed to ensure AI shopping agents only execute transactions their users have explicitly authorized, addressing growing concerns about costly AI mistakes as automated commerce accelerates. The framework, built into American Express's Agentic Commerce Experiences (ACE) Developer Kit—initially launched in April—represents the payment giant's bet that structured intent verification could unlock trust in a market potentially worth trillions of dollars by 2030.