Breaking

Meta Releases Muse Image Generator and Previews Muse Video Model

July 7, 2026 at 16:42 EDT

Media Generation
Foundation Models
AI Agents

Meta Superintelligence Labs (MSL) announced on July 7, 2026 the general release of its image-generation model "Muse Image" and a preview of its video-generation model "Muse Video." Muse Image is available immediately, while Muse Video is coming soon to creators and Meta AI.

July 7, 2026 · Meta Superintelligence Labs

Meta Launches Muse Image — Its First "Agentic" Media Model

MSL's first media-generation model arrives free across Meta AI, Instagram, and WhatsApp, pairing tool use, planning, and self-refinement. A companion video model, Muse Video, is previewed on the same pretraining base.

Now

Muse Image live in Meta AI, Instagram Stories & WhatsApp

Free

To use, with a paid tier for higher usage limits

2nd

Muse model after Spark (Apr 2026), MSL's first LLM

The Muse Lineup

Muse Image

AVAILABLE NOW

Agentic generation, tool use, self-refinement, accurate text integration

Muse Video

COMING SOON · PREVIEW

Same pretraining base, native audio, high visual fidelity

What makes it "agentic"

Muse Image works alongside Muse Spark — planning, using tools, and correcting its own output.

Plan & use tools
code, web search

→

Generate
image + text render

→

Self-refine
evaluate & correct

Plus factual grounding via search, test-time compute scaling, multi-reference composition, and Instagram @mention integration.

Positive reception

Developers welcome the shift to agentic generation and getting the intended result on the first try, plus tight Instagram-context integration versus Sora and Midjourney.

Still to prove

Muse Video remains in preview — detailed benchmarks, real video quality, and audio-integration completeness are deferred until release.

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