As generative AI shifts to pay-per-use pricing, chief financial officers are facing sharper questions from analysts and investors over how much they are spending on AI tokens—and how much of that spending to reveal publicly. JPMorgan CFO Jeremy Barnum told analysts the bank's token spending was a "trivial number" in the first half of 2026 but warned of a "meaningful acceleration" in the second half, according to a report on the disclosure dilemma now confronting finance leaders during earnings season.
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