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Meta Turns Public Instagram Photos Into AI Images by Default

  • Media Generation
  • Policy & Regulation
  • Security

Around July 7, 2026, Meta released a new AI image generation model called "Muse Image," developed by Meta Superintelligence Labs, that lets users @mention a public Instagram account and generate images resembling that person from their public photos. Public accounts are covered by default unless the user opts out, and no notification is sent to the depicted subject, prompting immediate criticism over privacy.

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