China's BrainCo Bets on Wearable Brain Tech to Challenge Neuralink's Implant Approach

Chinese startup BrainCo is positioning itself as a mass-market rival to Elon Musk's Neuralink, wagering that the future of consumer neural technology lies in non-invasive wearables rather than surgically implanted brain devices. The Hangzhou-based company, which recently closed a roughly 2 billion yuan (about $280 million) funding round, argues that most practical uses of brain-computer interfaces can be served without opening the skull.