Tesla Rebands Full Self-Driving to 'Assisted Driving' Across Europe, Addresses Regulatory Concerns Over Misleading Name

Tesla has officially dropped its 'Full Self-Driving' brand in Europe, renaming the driver-assistance system 'Tesla Assisted Driving' in a bid to secure regulatory approval across the continent. The rebrand, announced in October 2026, follows months of discussions with German regulators who argued the 'FSD' designation was misleading, since the technology still requires continuous driver supervision and does not actually perform fully autonomous driving.