Germany's SAP SE has told employees it will restrict new hiring and travel to free up funds for stepped-up AI development and to counter competitors. According to a Bloomberg report on July 2, 2026, SAP said in an internal email that it will narrow new hiring to "selected profiles," mainly core AI roles deemed essential to long-term success, and pause travel for internal events not tied to AI development. The company is also weighing cuts to supplier spending. No explicit target for reducing total headcount was disclosed, and the guidance was shared as an internal email.
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