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Meta Appoints Alex Schultz as Its First Chief Data Officer

July 1, 2026 at 11:30 EDT

Sales & Business
Recruiting & HR

On July 1, 2026, Meta said it had named Alex Schultz, its Chief Marketing Officer (CMO) and VP of Analytics, as the company's first-ever Chief Data Officer (CDO). At the same time, Denise Moreno, VP of Consumer Marketing and Growth, is being promoted to CMO.

July 1, 2026 · Meta

Meta names its first-ever Chief Data Officer

Alex Schultz, longtime CMO and VP of Analytics, moves up to CDO — elevating data and analytics from a support function into the C-suite as Meta bets its AI strategy on its data foundations.

1st

Chief Data Officer in Meta's history

2007

Year Schultz joined the then-Facebook

500M+

Threads users Moreno helped grow

6 mo

Timeline for his top-priority "semantic layer"

Promoted to

Alex Schultz

Chief Data Officer

Previously CMO & VP of Analytics · reports to Javier Olivan (COO)

Promoted to

Denise Moreno

Chief Marketing Officer

Previously VP, Consumer Marketing & Growth · joins Zuckerberg's leadership team

The CDO's first mission

Build the data foundation AI models need to reason accurately.

Context layer

The organizational knowledge AI needs to reason

→

Semantic layer

Spanning the entire data warehouse

→

AI analytics, globally

Transforming how Meta manages data for AI

Why it matters

Ties Meta's vast user and advertising data directly to AI. Owning that data is a real edge as many AI labs pivot toward neocloud businesses.

Still unproven

The role's specific KPIs, budget and operational track record were not disclosed at announcement — actual results remain to be seen.

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