Daydream, a fashion-focused AI shopping service led by former Nordstrom and Sephora executive Julie Bornstein, lets users search across more than 10,000 brands through natural-language conversation and image uploads, emerging as an alternative to traditional keyword search. CEO Bornstein explains that whether a shopper types a conventional query like "I'm looking for a lace red dress" or something far more detailed, chat delivers a "much more rich version of search."
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