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Roblox Unveils 'Build,' a Mobile AI Tool for Making Games From Text Prompts

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Roblox has announced Build, a new AI-powered feature that lets users create playable games directly inside its mobile app by typing a text prompt, extending the company's long-running "You make the game" philosophy to first-time creators. The tool was introduced on July 16, 2026, with a closed public alpha slated to begin July 28 for age-verified users aged nine and up in New Zealand before rolling out to additional regions over the following months.

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