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FIFA and Lenovo Deploy AI Across the 2026 World Cup, Giving All 48 Teams a Generative Analysis Tool

July 19, 2026 at 06:04 EDT

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FIFA and its official technology partner Lenovo have rolled out what they describe as the largest live deployment of artificial intelligence in sports history at the 2026 World Cup, equipping all 48 competing teams with a shared generative AI tool and using AI to stabilize referee camera footage. The centerpiece is FIFA AI Pro, a generative assistant that lets coaches, players and analysts query official match data in natural language, alongside a Lenovo-built system that smooths shaky referee body-camera video.

World Cup 2026 · FIFA + Lenovo

The largest live AI deployment in sports history

All 48 competing teams get the same generative assistant, FIFA AI Pro, while AI stabilizes referee body-camera footage — with a hard rule: no AI during live play.

teams using the same tool — equal access for all

2,000+

official metrics across millions of data points

~1s

to scan each player into a digital twin

Referee View — AI stabilizes body-camera footage

Full HD preserved, ~3-second latency

−50%

jitter
reduced

+70%

smoothness
improved

How a plain-language question becomes insight

Ask in natural language

→

Query official match data

→

Text · video · graphs · 3D sims

The promise

Equal access levels the field on preparation — compressing analysis that once took days into far shorter cycles for wealthy and smaller programs alike.

The limit

Strictly pre- and post-match: no AI decision support during live play — reflecting an unresolved debate over automation on the field.

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